FOUR Living: Launch Party

On Monday 16th September, we celebrated the exciting launch of FOUR Life with press, influencers and some of our fantastic clients. We showcased our amazing new brands around the FOUR London salon, which was exquisitely designed by Pave London, with beautiful blooms by The Floral Editor. With an exclusive preview of all our fabulous brands and products, those that came had the chance to see, feel and test them up close.

The impressive (and very Instagrammable) “Grazing Table”, designed by creative genius Grazing Ivy, provided delicious nibbles and snacks, while cocktails from Sketch London were created and named after each of the FOUR founders. Martini was also on hand to keep their Fiero drinks flowing all night.

Our special guests were treated to music from DJ Carly Wilford, while a few of our brands were stationed around the venue, introducing them to their range of products. ghd provided dry styling on the night, creating chic and textured waves for everyone, while Clockface Beauty added a touch of pampering and relaxation with a deluxe hand massage. We also had a Korean beauty stand with the Tonic 15 founder, showcasing the most exciting K-Beauty products, a Supplement Station with a nutritionist on-hand to personally recommend the best supplements for a healthier lifestyle and the founder of Hollywood Browzer to demonstrate the nifty gadget with eyebrow touch-ups, and more!

Thank you to everyone who came to celebrate with us, to those who were involved with planning and our fabulous brands who have joined us on this journey for all the love and support!