Wild Source Apothecary started when their founder Kate struggled to find a cure for her eczema, which she had suffered with for years. After being prescribed endless steroid creams that contained toxic ingredients, she set out to look into more natural alternatives. She discovered the healing properties in plants and created an organic, luxury yet affordable skincare line. Kate found that there was a strong wellness element in skincare, and wanted to encourage more women to take time for themselves in their everyday cleansing routines. This led her to create her own Ancient Chinese tools from facial rollers to gua sha’s, encourage blood circulation and boost complexions, while also providing a mindfulness element to those taking time to care for themselves. Kate now campaigns to transform routines into rituals with her mindful skincare.